How To Pick The Right Advertising Agency


Submitted by: Romela De Leon

Selecting the right advertising is a crucial decision for any company. Choosing wisely will lead to visible, positive results for your company. The wrong agency fit, conversely, will not only be a waste of money but also make your marketing life miserable. Too many companies take a haphazard approach to this critical decision. It s only luck to tell of they ended up with the right guys or the bench warmers. So here are some guided steps in choosing the right advertising agency.

Decide what services you want from an advertising agency. Do you need help with a short-term project, or do you want to develop a comprehensive, ongoing advertising program?

Seek out agencies that have experience in your industry. Trade publications and organizations are good sources of information.

Choose several agencies likely to meet your needs and arrange informal visits to their offices. This is an opportunity for you to see each agency in action and to make clear your advertising goals.

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Request and check the references of each agency. Narrow the field of candidates to three or four agencies and request a formal presentation from each agency.

Select an agency. Arrange for presentations from each of your finalist agencies. Ideally, unless you are able to eliminate an agency from consideration after the first presentation, you should schedule two presentations with each agency: one at your facility (to give their personnel some impression of your offices, people and work environment) and a second at their agency, including a tour.

The right advertising agency can give your marketing strategy a professional shot in the arm, helping you attract new customers and hang on to existing ones. Selecting the right advertising is a crucial decision for any company. Choosing wisely will lead to visible, positive results for your company. The wrong agency fit, conversely, will not only be a waste of money but also make your marketing life miserable. Too many companies take a haphazard approach to this critical decision. It s only luck to tell of they ended up with the right guys or the bench warmers. So here are some guided steps in choosing the right advertising agency.

Decide what services you want from an advertising agency. Do you need help with a short-term project, or do you want to develop a comprehensive, ongoing advertising program?

Seek out agencies that have experience in your industry. Trade publications and organizations are good sources of information.

Choose several agencies likely to meet your needs and arrange informal visits to their offices. This is an opportunity for you to see each agency in action and to make clear your advertising goals.

Request and check the references of each agency. Narrow the field of candidates to three or four agencies and request a formal presentation from each agency.

Select an agency. Arrange for presentations from each of your finalist agencies. Ideally, unless you are able to eliminate an agency from consideration after the first presentation, you should schedule two presentations with each agency: one at your facility (to give their personnel some impression of your offices, people and work environment) and a second at their agency, including a tour.

The right advertising agency can give your marketing strategy a professional shot in the arm, helping you attract new customers and hang on to existing ones.

About the Author: Do My Quote provides quality advertising quotes from some of the best advertising agencies in Australia.Website:

domyquote.com.au/contact_domyquote.php

Source:

isnare.com

Permanent Link:

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30 people die in bombing in northwestern Pakistan
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30 people die in bombing in northwestern Pakistan



Saturday, April 17, 2010

Two successive suicide bombings killed 30 people in a camp providing aid to displaced people in northwestern Pakistan, police officials stated. The two explosions hit the Kacha Pukha camp located near the city of Kohat. Nearly 50 people were wounded.

Al Jazeera‘s Kamal Hyder said from Islamabad that the bomber hit the camp when a food distribution programme was underway. “This was a point where registration was under way and food distribution was under way,” he said. “Most of the victims were the displaced people from the Orakzai agency where the military has launched an offensive recently, displacing a large number of people. The attack is said to have involved a suicide bomber and perhaps a remote-controlled device planted near that particular area,” he added.

“At least 27 people have died. There are 45 wounded. The toll may go up,” regional police chief Dilawar Khan Bangash told the Agence France-Presse news agency from the scene of the incident. “Both were suicide attacks. Body parts of the suicide bombers have been recovered. The blasts took place at the relief distribution point for internally displaced people.” Officials later confirmed that the death toll was 30.

It is not immediately clear who was responsible for the bombing.


Execution of two gay teens in Iran spurs controversy
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Execution of two gay teens in Iran spurs controversy



Saturday, July 23, 2005

International controversy erupted after Iranian officials executed two gay teenagers who were originally reported to be convicted of homosexuality, however later reports released by the Iranian government after international furor claimed the conviction was for the rape of a 13-year-old boy. The two were hanged July 19.

Only the age of one of the two executed teens was officially released to the public. He was 18 year old Ayaz Marhoni. The other, Mahmoud Asgari, according to the Iranian Student’s News Agency (ISNA) was aged 17, but other news agencies have reported the teenager’s age as 16. In the original report by the ISNA it was said that the two were found having sex together when they were both 16. It also reported that they were held and beaten for fourteen months before the execution.

The UK-based gay rights group, Outrage! claims the report issued later by the government of Iran is a “smokescreen” to justify killing homosexuals. And one media outlet, Direland, has blasted the media holdings of Rupert Murdoch that includes Fox News Channel and The Times newspaper for publishing the subsequent Iranian government issued allegation of rape as matter of fact without mention of the previous stories before international condemnation bearing no such accusations.

According to Iranian newspapers, the two boys were given 228 lashes for their other convictions of theft, disrupting public order and public drinking before they were hanged in Edalat (“Justice” in English) Square in the Iranian city of Mashhad. The executioners, fearing reprisals, wore masks and anti-riot forces were mobilized to prevent outbreaks of public protests.

Photos of the execution released by Iranian Students News Agency showed the two teens crying in the truck driving them to the gallows in Justice Square, located in the northeastern region of the country.

Iran has been under fire by international human rights groups for executing teenagers in the past, including the 2004 execution of Atefeh Rajabi, a 16-year-old girl convicted of having sex before marriage. Medical reports, not allowed in the court, had stated that she was mentally ill.

Like many other Islamic countries, Iran enforces the religious sharia law, which allows for the execution of children, including girls aged nine or older and boys 15 and older.

Iranian officials have complained that the media has emphasized the teens’ ages. Deputy Ali Asgari said, “Whatever sentence is decreed by an Islamic penal system must be approved, unless proven otherwise… Instead of paying tribute to the action of the judiciary, the media are mentioning the age of the hanged criminals and creating a commotion that harms the interests of the state… Even if certain websites made a reference to their age, journalists should not pursue this. These individuals were corrupt. Their sentence was carried out with the approval of the judiciary and it served them right.”

Both teens were convicted by Court No. 19 under sharia law. The teens are identified only as “M.A.” and “A.M.” Those found having homosexual sex in Iran may face death by either hanging, stoning, cutting in half by a sword, or dropping from a tall building or cliff.

An ISNA report said the couple acknowledged having sexual relations with each other but said they were unaware of laws against homosexuality.

Another report, by Iran In Focus, claimed that the two were hanged not for gay sex, but rather for sexually assaulting a thirteen year old boy at knife point. Neither the original Iranian Student’s News Agency nor an additional report from the National Council of Resistance of Iran had this allegation, said the United Kingdom based Outrage. Direland Press has noted that the accusation of rape in reports came days after international outrage and detailed reports by other Iranian news agencies. They suggest the recent report is a ploy of the Iranian government to justify its actions.

“The allegation of sexual assault may either be a trumped-up charge to undermine public sympathy for the youths — a frequent tactic by the Islamist regime in Iran — or it may be that the 13-year-old was a willing participant but that Iranian law … deems that no person of that age is capable of sexual consent and that therefore any sexual contact is automatically deemed in law to be a sex assault,” said OutRage!’s Peter Tatchell.

“This is just the latest barbarity by the Islamo-fascists in Iran,” Tatchell remarked. “The entire country is a gigantic prison, with Islamic rule sustained by detention without trial, torture and state-sanctioned murder.”

Tatchell told reporters that according to Iranian human rights activists, more than 4,000 lesbians and gay men have been executed in Iran since the ayatollahs seized power in 1979. He said an estimated 100,000 Iranians have been executed in Iran since that time.

Reports also indicated that three other gay Iranian teenagers are reportedly being hunted by police, but they are said to have gone into hiding.

OutRage! requested the international community see Iran “as a pariah state” and to “break off diplomatic relations, impose trade sanctions, and give practical support to the democratic and left opposition inside Iran.”

The United Kingdom has a policy of constructive engagement with Iran, as does France and Germany, primarily directed at the resolution of the Iranian nuclear crisis.

European Union officials have been holding a human rights dialogue with Tehran, but last year the report by Human Rights Watch said that violations had increased since 2000.

In the Unites States, the Human Rights Campaign has called for U.S. Secretary of State Condoleezza Rice to condemn the executions.


Canada’s PM gets award for public service in Calgary
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Canada’s PM gets award for public service in Calgary



Friday, October 6, 2006

Prime Minister Stephen Harper said that Canadians want the nation to take a clear, confident and influential role on the global stage, and they understand the dangers that go along with that.

Harper was in Calgary, Alberta to receive the Woodrow Wilson Award for his public service in Calgary. It was held at the Telus Convention Centre, the same place where he made his victory speech.

“I believe Canadians want a significant role a clear, confident and influential role,” Harper said. “They don’t want a Canada that just goes along; they want a Canada that leads; I intend to make this a country that leads.”

Harper also said that Canada is becoming an “emerging energy superpower,” but warned the oilpatch has a responsibility to ensure the environment doesn’t take a back seat. “Here in Alberta, where that energy power can almost be felt, something else must be equally appreciated. That with power comes responsibility,” he said. “Given the environmental challenges that energy production presents, Alberta must also become a world leader in environmentally responsible energy production.”

Chris Sands, a senior associate at the Center for Strategic and International Studies in Washington, said Harper has re-established Canada as a growing power that’s becoming more respected on the world stage.


Summerville, Sc Homes Priced $150 200 K}


Summerville, SC Homes Priced $150-200K

by

Keadle

Most home buyers in the Summerville real estate market are looking in the $150,000 to $200,000 price range. Because there is such a demand for homes in this price range, builders have developed plenty of neighborhoods to meet this growing demand. Ive included below some of the best neighborhoods to consider for this price range. Youll find older and newer communities, but the majority of these will be newer simply because most of the homes in this price have been built since the year 2000. There are over 45 neighborhoods with homes for sale in this price bracket right now, but Ive narrowed my list down to the top 8.

1) Legend Oaks Plantation is very popular with buyers because of the look of the neighborhood and the good amenities. Most of the homes for sale are priced in the $200s and $300s, but youll find a short list of ones under $200K. Some people call Legend Oaks a nicer version of Wescott because theyre both large neighborhoods with full amenities. Legend Oaks has a golf course, tennis courts, pool, and club house.

2) The Reserve at Eagle Run has a great selection of homes under construction as well as proposed construction homes. This means that in many cases, you can choose options like flooring, cabinets, counters, etc. These are well built homes, and youll find quite a few in this price range right now. Also, The Reserve at Eagle Run is within walking distance to the elementary school and middle school.

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3) Wescott Plantation is the largest neighborhood in Summerville, so youll find a wide range of homes for sale. Starter homes start in the $130s, and prices range up to the $300s. So, if you buy a home in this neighborhood in the $150-200K range, youll be buying into a nice neighborhood where most of the homes are actually a higher quality than yours. Wescott Plantation has all the amenities a buyer could ask for a golf course, pool, club house, and play park.

4) Blackberry Creek is another new construction neighborhood in Summerville. These have more traditional home styles, and there are quite a few one story floor plans available. Most of the homes being sold right now are proposed construction, so Blackberry Creek would be ideal for buyers not planning to move for eight or so months. If youre wanting to move into your new home sooner, it would be better to consider other communities on this list that have existing homes (meaning that theyre already built).

5) White Gables is a very popular neighborhood with buyers because of the great home designs. The Victorian, bungalow, and classic Charleston style homes range in price up to the high $300s. These homes were built from 2001 to 2009, so theyre quite new. The biggest complaint about this neighborhood is the lot size, which averages around .15 acres. If youre looking for a house with little lawn maintenance, White Gables would be a great place to consider in this price range.

6) Kings Grant is an older, more established neighborhood in Summerville. These homes range in price from the low $100s to the high $300s, so there is a range of homes for sale. Most of these homes were built in the 1970s, and youll find many that still need updating. So, if youre looking for a fixer upper that you can renovate to match your tastes, Kings Grant would be a great neighborhood to start your search. The Kings Grant pool and tennis court have just been updated, and a new club house is currently under construction.

7) Myers Mill is another Summerville community with brand new homes for sale. Youll find an occasional pre-owned house, but almost all of these are either proposed construction or are currently being built. Myers Mill has a pool and is located a little further out in Summerville. If youre looking for a one story floor plan, this would be a good community to consider because there are a lot of these floor plans available.

8) Newington Plantation has homes that were built from the 1970s to the 1990s, so it has a range of home styles. Newington Plantation has a swimming pool and one of the lowest HOA fees youll find in Summerville. Most of these homes sit on over a quarter of an acre, so the lots are quite large for this price range.

Lee Keadle is a Realtor with

Carolina One Real Estate Charleston SC

who specializes in

Summerville real estate

. You can search all

Carolina One Real Estate Summerville

listings on his site!

Article Source:

Summerville, SC Homes Priced $150-200K }


German Holocaust memorial dedicated
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German Holocaust memorial dedicated



Tuesday, May 10, 2005

A new $35m Holocaust memorial in Germany officially called the Memorial to the Murdered Jews of Europe was dedicated during a ceremony Tuesday. The memorial commemorates the suffering the millions of European Jews who were held in concentration camps by the Nazi regime. The dedication comes just a day after the 60th anniversary of the Allied Victory in World War II.

U.S. architect Peter Eisenman designed the new memorial, which is contained in one block square very close to the parliament and the new US embassy in the heart of Berlin, Germany. The memorial consists of over 2,700 gray concrete blocks representing the helplessness of the Holocaust victims. The blocks are covered with an anti-graffiti substance which was made by the same company that produced the Zyklon B poison used in the genocide. They are all of different shapes and sizes, and are set on a sloping hillside, designed to produce an uneasy, confusing atmosphere.

The memorial has met with criticism. Many have pointed out that the memorial is only for the Jews who died, and does not represent the millions of gypsies, homosexuals and mentally-handicapped people who were also murdered. It has also been said that while the memorial commerates those who died, it does not ask any questions about why the atrocity happened. However, there are plans for memorials commemorating other victims of the Nazi regime. Under the abstract memorial there is a place which informs visitors about Holocaust.

The ceremony, which Chancellor Gerhard Schröder attended, included prayer led by a Jewish rabbi and speeches reflecting on the Holocaust given by a survivor and leaders of the Jewish community in Germany.


German Holocaust memorial dedicated
">
German Holocaust memorial dedicated



Tuesday, May 10, 2005

A new $35m Holocaust memorial in Germany officially called the Memorial to the Murdered Jews of Europe was dedicated during a ceremony Tuesday. The memorial commemorates the suffering the millions of European Jews who were held in concentration camps by the Nazi regime. The dedication comes just a day after the 60th anniversary of the Allied Victory in World War II.

U.S. architect Peter Eisenman designed the new memorial, which is contained in one block square very close to the parliament and the new US embassy in the heart of Berlin, Germany. The memorial consists of over 2,700 gray concrete blocks representing the helplessness of the Holocaust victims. The blocks are covered with an anti-graffiti substance which was made by the same company that produced the Zyklon B poison used in the genocide. They are all of different shapes and sizes, and are set on a sloping hillside, designed to produce an uneasy, confusing atmosphere.

The memorial has met with criticism. Many have pointed out that the memorial is only for the Jews who died, and does not represent the millions of gypsies, homosexuals and mentally-handicapped people who were also murdered. It has also been said that while the memorial commerates those who died, it does not ask any questions about why the atrocity happened. However, there are plans for memorials commemorating other victims of the Nazi regime. Under the abstract memorial there is a place which informs visitors about Holocaust.

The ceremony, which Chancellor Gerhard Schröder attended, included prayer led by a Jewish rabbi and speeches reflecting on the Holocaust given by a survivor and leaders of the Jewish community in Germany.


Legendary Canadian football coach Frank Clair has died
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Legendary Canadian football coach Frank Clair has died



Monday, April 4, 2005

Frank Clair, the Canadian Football League (CFL) coach and architect of the powerhouse Ottawa Rough Riders of the 1960s and 70s died Sunday at the age of 87 in Sarasota, Florida, United States.

Nicknamed “The Professor” for his skills at recognising talent, teaching the game, and ability to get the most from players, Clair first came to Canada to coach the Toronto Argonauts in 1950 and ended his first CFL year with a Grey Cup championship; repeating with the Argos in 1952. He left the Argonauts following a salary dispute and ended up in Ottawa in 1956 where he took on the daunting task of reviving the Rough Riders team which were poorly run and disorganised. He led the team to an incredible 14 consecutive seasons of playoff appearances and three Grey Cups.

He retired from coaching following the 1969 Grey Cup to take over the general manager position. At that time, Clair led the CFL in seasons coached (19), regular-season victories (147), playoff seasons (17), consecutive playoff seasons (14), playoff victories (22), Grey Cup appearances (six) and Grey Cup victories (five). His winning ways continued as GM when Ottawa won the 1973 and 1976 Grey Cups. Nevertheless, he was let go in 1978 and Ottawa has not won a Grey Cup since.

According to the Ottawa Sun, former sports editor Jane O’Hara described Clair as a no-nonsense, to-the-point, type of gentleman who was short on smiles, but always seen coaching his team wearing a snap-brim fedora and standing poker-faced and erect on the sidelines.

He was inducted into the CFL Hall of Fame in 1981 as a builder and the Ottawa stadium (Frank Clair Stadium at Lansdowne Park) was renamed in his honour in 1993.


Your Christian Book Promotion Blueprint


By Sean Goudelocks

As a Christian author, you understand that books are a way of effectively immortalizing Christian education and training to influence both present and future generations. If you have just published or are planning to publish a Christian book for all the Christian readers out there, then you are in for a great endeavor. You must have put in 101% in creating your book to be worthy of taking part in Gods teaching ministry, but finishing and publishing the book successfully means only half of your work is done. The remaining half that needs to be done can spell the difference between your book truly making an impact in the lives of people or being just another book gathering dust on the shelves. This other half is called marketingpromoting your Christian book so it reaches its target market satisfactorily.

Christian book promotion, to be successful, is no walk in the park. It entails more than just making sure your book gets displayed on your local bookshops window, or furnishing copies to your family so it can spread by sheer word of mouth. To be among the chosen few who get to be part of the best-sellers list, your book promotion plan should be organized and crafted strategically. Therefore, creating a Christian book promotion blueprint should be on top of your to-do list if you want your book to be a big hit with a great impact on your potential readers out there.

In constructing your book promotion blueprint, first identify the reasons why or how your book fits the needs of your readers. People will not buy something that will not benefit them in some way. So list the specific reasons why people should buy and read your book by citing its features and the corresponding benefits for your readers. Also note how you can stimulate your readers interest in your book and plan some holiday promotions to boost your sales throughout the year. Furthermore, identify organizations and charitable institutions you can tie up with as well as radio or TV talk shows you could guest on to promote your book.

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Next, use the ideas you have gathered to pinpoint and make specific marketing strategies that will help you bring your book closer to the public. Set up book signing events and speaking engagements where you can personally speak to an audience and present the reasons why they should read your book. Write articles that relate your book to current news or events and submit them to your local paper or post them online. Better yet, build a website about your book so that readers interested in your topic can simply come across it online when they search for it in the internet. You can also do virtual book tours, network with people who can further make your book known to others, and send out press releases to local media and other publications.

After you have drafted out these specific actions, schedule them in a 52-week action plan accordingly. Make sure you have at least one major promotional activity each week, and as you carry out this book promotion blueprint, note how the public is responding. Make adjustments in your plan as needed, and youre sure to see positive results as an outcome of an organized and well-thought out book marketing plan.

About the Author: Are you looking for more information regarding

Christian book promotion

? Visit

trinitylivingtoday.com/Book-Publishing-Home-Study-Course.html

today!

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China responds to US plan for import quotas
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China responds to US plan for import quotas



Tuesday, April 5, 2005

China is questioning a decision by the U.S. Commerce Department that seeks to re-impose trade quotas on Chinese textiles. The three-decade long system of quotas was lifted on January 1.

“This is not reasonable,” Foreign Ministry spokesman Qin Gang told reporters. “This is unfair. This is protectionist.”

The U.S. administration justified their decision by presenting data which showed increases of over one thousand percent for cotton knit shirts and cotton trousers. The administration also cited a 300 percent increase of imports of underwear.

Qin disputed the U.S. reasoning for the decision.

“The major reason for this issue is that the United States has over-protectionist, irrational and unreasonable arrangements,” he said.

“Other countries that are more competitive will still take over from China, and the US can’t impose safeguards on those countries,” Peter Liu, chairman of the textiles and apparel committee at the American Chamber of Commerce, told the Financial Times in Hong Kong. “Obviously, the US textile industry has concerns about job elimination, but on the other hand there are a lot of US industries that like to do business with China by exporting to China. If this escalates into a trade war, that’s to nobody’s benefit,” he said.

The U.S. Association of Importers of Textiles and Apparel (AITA) also supports China’s product imports.

“There is no reason to believe that imports of these products from China are causing market disruption,” AITA spokeswoman Laura E. Jones said.

The U.S. administration cited a need to avoid “market disruption.”

“Free trade must be fair trade, and we will work to ensure that American manufacturers and workers compete on a level playing field,” read a statement issued by U.S. Commerce department spokeman Carlos M. Gutierrez. “The decision is the first step in a process to determine whether the U.S. market for these products is being disrupted and whether China is playing a role in that disruption.” The statement also said the administration was “providing assistance to our domestic textile and apparel industry consistent with our international rights and obligations.”

“We are very pleased that the government is taking this action,” Lloyd Wood, a spokesman for the American Manufacturing Trade Coalition told The New York Times. “It sends a strong message to China that predatory trade practices will be investigated.”

The U.S. Committee for the Implementation of Textile Agreements issued its decision on Monday, under the rules of the World Trade Organization (WTO). China joined the WTO in 2001.

Shirts, trousers, and underwear are one of the few remaining types of clothing manufactured in the United States. The United States is running an all-time high trade deficit with China of US$162 billion.


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